Contrary to popular belief, content is the most important aspect of a Web site. Studies show that people want information, not flashy pages and pictures, so focusing on content is a primary aspect of building or refreshing your site.

Content should provide the information your customer is looking for, and be quick and easy for them to find. Web site content should not be written as if it is a brochure or some other form of print medium, as Web writing is a style in itself. Brochures and other print mediums can be adapted for the Web, but never directly copied and put on a Web site.

We have skilled Web writers who can help you adapt your copy effectively, clean up your existing copy, or help you start from scratch, whatever your needs may be. Our writers understand the ins and outs of Web writing and will make sure your content shines. 

Lang Design, Inc., knows that a clean design is important, but we also recognize that your potential customers are looking for information. We design our sites so they are appealing, but use care to not distract from your message. 

The Web is its own medium, and needs to be treated as such. Lang Design, Inc., has worked with both print and Web, and knows that each one needs to be handled differently. Although you want your Web site to catch someone’s eye, you don’t want it so attention grabbing that it feels cluttered or loses your company’s message.

We spend time with each new client to determine basic guidelines for the look and feel of the new site, ensuring a professional looking site that meets our client’s taste. We work to merge our client’s taste with a design that effectively transfers to the Web. 

Your business is unique, and we work to convey that individuality to your Web site. Doing this allows your site to stand out from other companies in your field, and it will show to your potential clients. They will want to find out more about what makes you so distinctive.

Now that you know all about what it takes to build a great Web site, read about our Web site services.

Lang Design, Inc., prides itself in arranging all of its sites so that anyone can find information quickly and easily, from the most novice of Web surfers to the most-skilled computer expert.

The navigation bar is the directory of your site, and usually appears at the top or left side of each page.  The bar includes buttons that, when clicked upon, deliver you to a different page. This is how you move around the site.

Navigation can make a site seamless, or it can be devastating. Navigation should always be easy and intuitive to your users. Imagine going into a large department store and not knowing your way around. How will you know which way to go to find what you are looking for?  A navigation bar is the equivalent of signs in stores, and on streets, that tell you where to go.

If navigation is difficult, the user will become frustrated and leave your site. There should be a minimal amount of levels, so your customer doesn’t get lost deep within your site and not know how to find their way out. They should also be able to get to the information they are looking for with a minimal amount of “clicks”. 

The navigation should also be intuitive. The user should be able to look at your site’s navigation and know immediately where to go for what they are looking for, almost without even thinking.

We work closely with our clients to determine the navigation wanted on the site. Here we work together to decide which sections will exist on their site, which would be available to the public, and which will be password-protected for members-only access.

Lang Design, Inc., is complimented regularly by our clients (and their customers) on how easy our sites are to navigate. Let us help you create an easy-to-use site that pleases your users and entices them to visit often.

There is nothing worse than spending all of that time and effort building a Web site and having one of your customers, or a potential customer, find mistakes in it.  Mistakes, no matter how big or small, send a message of carelessness, which can be damaging to a company’s credibility. This is why Lang Design, Inc., staffs a professional editor and proofreader.

Our editor ensures that there are no errors on your site, it reaches your intended audience, and your information is clear, concise, and consistent. Consistency is extremely important for your site, and we ensure that grammar and style issues are exact, and all information and terms throughout your site are the same.

Lang Design, Inc., creates a client style sheet at the beginning of every project to record this information, guaranteeing all projects we do for that client remain consistent from one to another.

Editing and proofreading is a step that many companies overlook, and this potentially has damaging effects. Our editing and proofreading services are standard with all Web sites we build, because we want to put your best foot forward as you make the transition to the Web.

Explore our web design and Internet marketing services and discover a company that
produces results and delivers the promise and possibilities of what your company has to offer.

Lang Design Inc. / 341 Howell School Rd., Bear, DE 19701 / ph: 302. 838.9448

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